Most traditional water-in-oil (W/O) creams still rely on petroleum-based ingredients, such as mineral oil and petroleum jelly, to achieve stability and performance. Consumers are increasingly demanding personal care and cosmetic products that are cleaner and more sustainable – but not at the expense of the product quality and luxurious feeling they’ve come to expect and love.
Our protein-microgel technologies enable personal care brands to replace petroleum-based oils with sustainable, eco-friendly alternatives – without sacrificing feel, performance, or lubrication.
Designed to integrate seamlessly into W/O formulations across different viscosities and oil types, our platform gives formulators a cleaner, greener path forward, while maintaining the luxurious texture consumers expect.
Our biolubricant technologies enhance the sensory experience of lotions, creams, serums, and body care products. They provide silky application, rapid absorption, and a non-greasy finish – delivering luxury performance without synthetic emulsifiers or heavy oils.
The same molecular friction science that controls mouthfeel in food applies to skin. By reducing friction at a microscopic level, MicroLub creates the rich, smooth sensation on the skin that consumers associate with superior personal care products.
Our protein-based solutions are derived from natural sources and align with clean-beauty principles – helping brands meet transparency and sustainability commitments while delivering products that perform. Products that feel premium and ingredients consumers recognise and trust.
From facial moisturizers to body lotions, serums, and hair care, as well as intimate care products, MicroLub’s platform technology adapts to your formulation challenges. Whether you’re developing lightweight daily creams or rich, nourishing treatments, our bespoke solutions deliver the sensory performance that drives consumer satisfaction.
Yes. MicroLub’s protein-microgel technology is specifically designed to enable personal care brands to replace petroleum-based ingredients — including mineral oil, petroleum jelly, and synthetic emollients — with sustainable, naturally derived alternatives. The technology integrates into water-in-oil (W/O) formulations across different viscosities and oil types, delivering equivalent or superior lubrication, skinfeel, and product stability to the conventional petroleum-derived ingredients it replaces.
MicroLub’s platform technology is versatile across a wide range of personal care categories, including facial moisturisers, body lotions, creams, serums, hair care products, and intimate care products. Whether the goal is to develop a lightweight daily cream or a rich nourishing treatment, MicroLub’s bespoke solutions can be tailored to the specific sensory, performance, and formulation requirements of each product type.
Yes. MicroLub’s ingredient technologies are derived from natural protein and polysaccharide sources, aligning with clean-beauty principles and consumer demand for ingredient transparency. They provide personal care brands with a credible way to replace synthetic or petroleum-based emollients with naturally derived alternatives — ingredients consumers recognise and trust — while maintaining the luxurious sensory performance that drives consumer satisfaction and repeat purchase.
MicroLub’s biolubricant technology reduces friction at a microscopic level on the skin’s surface — using the same molecular friction science that controls mouthfeel in food. This creates a silky, smooth application experience, promotes rapid absorption, and leaves a non-greasy finish: the hallmarks of a premium personal care product. The technology performs across a range of formulations, from lightweight serums and daily moisturisers to rich, nourishing body treatments.
Conventional emollients in personal care — such as mineral oils, silicones, and synthetic esters — reduce friction primarily by forming a physical barrier on the skin surface. MicroLub’s protein-based biolubricants work at the molecular level, reducing friction through a fundamentally different mechanism. This allows MicroLub to deliver equivalent lubrication and skinfeel performance using naturally derived, clean-label ingredients — without relying on petroleum-based or synthetic compounds, making them a better fit for brands with sustainability and transparency commitments.
Yes. MicroLub’s protein-microgel technologies are designed to integrate seamlessly into water-in-oil formulations, enabling formulators to replace mineral oil and other conventional petroleum-based ingredients while maintaining product stability, performance, and the luxurious texture consumers expect. The technology is compatible across different oil types and viscosities, giving formulation teams significant flexibility in how and where they apply it.
Yes. MicroLub’s ingredient technologies are derived from natural protein and polysaccharide sources, making them an excellent fit for cosmetics brands targeting sustainability and environmental responsibility. Replacing mineral oils and petroleum-derived emollients with MicroLub’s naturally derived alternatives reduces dependence on fossil-fuel-based ingredients, supporting brands’ environmental commitments and aligning with growing consumer demand for more sustainable, responsible personal care products.
MicroLub works collaboratively with personal care brands and their R&D teams to understand specific formulation challenges and develop tailored ingredient solutions. Whether the objective is replacing a petroleum-based emollient, achieving a particular texture or absorption profile, or launching a clean-beauty product that performs to a premium standard, MicroLub’s team brings deep expertise in molecular friction science, protein chemistry, and cosmetic formulation to deliver bespoke, application-specific solutions. To start a conversation, contact the team at microlub.com/contact.
MicroLub delivers bespoke solutions that combine performance, sustainability, and sensory excellence. Let’s chat about how our technology and expertise can benefit your products.
